Guides
Practical guides for startups finding first pilot customers and for businesses running pilots of early-stage technology.
For startups
How to find your first pilot customer for an MVP
A practical playbook for MVP-stage startups: who to target, how to write a pilot offer buyers say yes to, and how to turn a pilot into revenue.
7 min read
For startupsWhat is a design partner program? A guide for startups
What a design partner program is, how it differs from a beta or a pilot, what each side gets, and how to run one that shapes your product.
6 min read
For buyersHow to run a software pilot with an early-stage startup
A guide for businesses piloting new technology from startups: choosing a problem, setting success criteria, agreeing terms and deciding at the end.
6 min read